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Retail Resurgence: 90 Percent of Gen-Z Shoppers Have Made an In-Store Purchase Within the Last Week
December 6, 2019
Package Concierge®, the trusted provider of automated locker solutions, unveiled new findings about the shopping behaviors of adults aged 18-25 years old. Among the findings, nearly 60 percent of the 1,000 people polled say they’ve visited a mall within the last week and almost 90 percent have made an in-store purchase during their visit. While Generation Z shoppers may be using traditional shopping methods, they’re leveraging non-traditional retrieval methods - more than half (58 percent) have used Buy Online Pickup In-Store (BOPIS) with nearly two-thirds using it within the last month.
“The survey validates what we’ve known to be true - shopping behaviors are evolving and consumers want options that include both online and in-store experiences,” said Georgianna W. Oliver, founder of Package Concierge. “As retailers work to market to the coveted Generation Z demographic, they must implore modern methods to attract younger shoppers. The BOPIS strategy is only as strong as the ease and innovation of its fulfillment method, which is why we’re seeing traction for our automated locker system that simplifies and secures the entire process for both retailers and shoppers.”
The survey also found three in 10 shoppers have used an automated locker - and when choosing between two equal retailers for the same item, 60 percent of Generation Z-ers say BOPIS plays a factor in retailer selection; showing that it literally pays for retailers to adopt a strong automated BOPIS strategy.
While 23 percent say they buy “everything” online, next-day shipping isn’t fulfilling the instant gratification factor necessary for most young shoppers. Nearly one-third of those polled say they want their item within just a few hours because they wanted items quicker than they can get them via online shopping.
More than four in 10 use BOPIS to ensure the item is available before they head to the store, while 30 percent rely on it because they’re last minute shoppers.
“The findings just scratch the surface in uncovering helpful insights about young consumers, and we’re excited to help share their voice so retailers can better understand what they want from their shopping experience,” added Oliver.
For the full survey results, please visit www.packageconcierge.com/retail. To-date, Package Concierge has managed nearly 37 million transactions nationwide.
About the Zogby Survey
Zogby Analytics was commissioned by Package Concierge to conduct an online survey of 1009 adults in the U.S. aged 18-25 between May 29, 2019 - June 8, 2019. Using internal and trusted interactive partner resources, thousands of adults were randomly invited to participate in this interactive survey. Based on a confidence interval of 95%, the margin of error for 1009 is +/- 3.1 percentage points. This means that all other things being equal, the identical survey repeated will have results within the margin of error 95 times out of 100.
About Package Concierge®
Package Concierge® is the trusted provider of automated locker solutions. With over 37 million package transactions, Package Concierge® combines expertise and technology to seamlessly automate processes for multifamily housing, retail and other industries. As the only vertically-integrated solution, Package Concierge® products are built in the U.S.A. and powered by proprietary software to deliver on security, design and functionality. By collaborating with customers to understand and address their evolving needs, Package Concierge® delivers the highest quality solutions to optimize operations and enhance user experiences across industries. For more information, visit www.packageconcierge.com.
@pkgconcierge #pkgconcierge #packagelockers #security
Company: 
Package Concierge®
Product: Smart Retail Lockers
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