Performance of a Shellac Primer with Reliable Availability

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Apr 07, 2014

Remodelers, contractors and property managers can now achieve the coverage of a shellac primer with new White Synthetic Shellac from Sherwin-Williams. It performs consistent with shellac and provides the assurance they’ll have access to the product when they need it.

“The raw material required to manufacture shellac is in short supply. We have developed White Synthetic Shellac Primer to perform as well as shellac, with the assurance that the product is easily accessible,” said Karl Schmitt, vice president of marketing research and design, Sherwin-Williams.

White Synthetic Shellac Primer is extremely effective in blocking the most resistant odors and stains including smoke damage, water stains, tannins and wood knots. It seals in damage caused by water leaks, pet odor, cigar smoke and similar problems in single-family homes or multi-family residential units. For easy finishing, White Synthetic Shellac Primer is compatible with a full range of latex topcoats and is ideal for restoration work.

For more information, visit www.sherwin-williams.com/painting-contractors/.

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