National Gypsum Showcases the ”SoundBook” During Intex Expo

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May 10, 2015

National Gypsum introduced The SoundBookTM – the industry’s leading resource for technical details and real-world sound-rated assembly drawings – today at INTEX Expo, Booth 303, in Long Beach, Calif.

The SoundBook contains 165 sound-rated assemblies for steel and wood stud construction, as well as floor and ceiling applications, and includes acoustical terms, concepts and proper installation methods for optimal sound control.

The SoundBook is a companion to The Purple BookTM, which consists of nearly 100 pages of technical details, including fire-rated partitions, shaftwall assemblies, penetration details, head-of-wall details, fire stopping options and more. The SoundBook and The Purple Book are part of a series of original National Gypsum handbooks designed to meet the demands of today’s building professionals.

The SoundBook is available for download on National Gypsum’s website at www.nationalgypsum.com, by clicking the book image on the bottom of the home page. For printed copies, contact your National Gypsum sales representative. For additional questions, email the National Gypsum Construction Services team directly at [email protected]

PURPLE® Campaign
National Gypsum continues its consumer-facing campaign in 2015, led by a national television sponsorship highlighting the benefits of PURPLE® high-performance drywall products. For the fourth consecutive year, National Gypsum has renewed sponsorship of DIY Network’s Blog Cabin and this year’s property is a mountain retreat in Idaho. PURPLE® Hi-Abuse XP® and Hi-Impact XP will be installed and put to the test in the rugged Mountain Retreat. In addition, Anitra Mecadon, host of DIY Network’s Mega Dens, also continues as the company’s national spokesperson for PURPLE®. Her drywall installation video series, a materials calculator and a where to buy PURPLE® locator are the newest additions on AskForPurple.com. To date, the PURPLE® campaign has generated 150 million impressions through television, print and other media publicity, and 300 million impressions in online advertising and digital partnerships with DIY Network and HGTV.

About National Gypsum
National Gypsum is a fully integrated manufacturer and supplier of building products used worldwide. Primary emphasis is on Gold Bond® BRAND gypsum board, including the PURPLE® family of drywall products; ProForm® BRAND drywall finishing products; PermaBase® BRAND cement board products; eXP® Extended Exposure fiberglass-faced interior and exterior gypsum panels; and DEXcell® BRAND roofing products. For more information, visit www.nationalgypsum.com

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