Plea from Pimp My Ride Stars: 'Dur-A-Flex, Please Pimp My Floor!' (video)

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Jan 08, 2009

When it comes to showing you what Dur-A-Flex can do for your business and how to focus on the details, nothing spells it out like a “real world” Case Study. Whether you want to know how other businesses benefited from a Dur-A-Flex floor or if you’re unsure about how a project comes together and what needs to be considered during the project, our Case Studies are here to shed some light on it all.

Step by step you’ll gain an understanding of what type of problem the business owner was looking to address, how our Dur-A-Flex Approved Contractors and Local Flooring Engineers work to thoroughly understand every detail of the project requirements, the schedule of work and why a particular floor system is selected in order to deliver a flooring solutions that actually improves the operation of the business.

Dur-A-Flex and Crete Guard flooring installers were faced with a challenge:

The owners of "West Coast Customs" who are the stars of the popular MTV show "Pimp My Ride" issued a plea for them to customize their floor.

There were gouges in the concrete from dropped tools, the floor was cracking and the old epoxy that had been previously installed was flaking and peeling in many areas.

The new television season for the stars was beginning in a few days and their floor was in need of a major repairs. The step by step video of the process they followed is outlined in the attached video.

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