Parex: SMA Produces First YouTube Video - Crack Reduction Systems

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May 22, 2013

The Stucco Manufacturers Association has produced its first in a series of YouTube videos on crack reduction through the use of base-and-mesh systems. You can view this video by going to www.stuccomfgassoc.com and clicking on the YouTube video on the bottom right of the page. The video was written and filmed by Nick Brown of Merlex Stucco and Ted Jones, an outside consultant. The video discusses common cracking issues with stucco and how these crack-reduction systems work to minimize cracking. Footage of application in the field and expert commentary on results with these systems
are also in the video.

The SMA Board of Directors will be producing more videos dealing with such topics as One Coat Stucco, Lath and Plaster issues and Three Coat issues. It is our mission to educate the public as well as the industry on the benefits of stucco. In 1957, the SMA (Stucco Manufacturers Association) was founded as a nonprofit trade association comprised of the major manufacturers of stucco in North America, as well as
their related suppliers. The primary focus is to educate the professionals in the building industry. Architects, specifiers, plastering contractors, building owners, interior designers, color consultants, and suppliers all can benefit from the expertise of the SMA with the use of all their available resources.

About Parex USA

Parex, a leading EIFS and coatings manufacturer entered the industry in 1986 with a complete line of EIFS products and a focus on innovation, quality and service. Parex was the first EIFS manufacturer to develop local color tinting programs, offer online AIA Continuing Education programs and introduce an online color formula database.

Parex's technical innovations are backed by the best service in the industry. Architectural plan reviews, same-day color matching, and education forums for designers and applicators are just a few of the ways we lead in service. Our in-house testing laboratories and quality assurance program help to ensure that our products exceed the standards set by EIMA, ASTM, ANSI and other national and international code organization. Parex is committed to being an innovator of advanced products and new technology in the EIFS industry.

With over 175 years of combined industry experience, Parex USA, Inc., a California Corporation, boasts a rich history built on hard work, knowledge, commitment and loyalty.

Today, Parex USA is one of North America's most respected suppliers of building materials. Their dynamic offering of leading brands have been created to support the building industry with exceptional product development and the highest standard of service in the industry, Parex USA is committed to exceeding customer expectations and the demands of an ever changing industry.

About Stucco Manufacturers Association

The Stucco Manufacturers Association is a non-profit trade association comprised of the major manufacturers of stucco in North America and their related suppliers. Since 1957, SMA has actively engaged in promoting the products manufactured by our members, while holding high standards. Our members, the leaders in the industry, are committed to maintaining the highest levels of product quality, business ethics and professionalism among the membership and the building industry.