The Asphalt Institute will promote the use of petroleum asphalt/bitumen and will continue to be the preeminent center of excellence for asphalt supplier issues. The Asphalt Institute will serve as the focal point for applications of new technology and create a positive environment for sustained asphalt demand based on the highest standards of performance. The Asphalt Institute's mission is to promote the use, benefits, and quality performance of petroleum asphalt, through environmental, marketing, research, engineering and technical development , and through the resolution of issues affecting the industry. The Asphalt Institute will achieve its mission through a commitment to the highest standards of ethical and professional conduct and the development of its people, technical expertise, and relationships.